Studies show businesses with blogs see 67 percent more leads than those without. Moreover, blogs boost your website’s SEO, pushing your practice to the top of search results. You know what that means? More clicks, more appointments, more revenue.
Imagine reaching hundreds or even thousands of potential patients who are searching for answers online. They’re not just Googling “dentist near me.” They want to know things like “How to relieve tooth pain” or “What does Invisalign cost?” And when your dental blog pops up with the answers? That’s when you’re the first name they think of when they need a dentist. That post you publish today? It could be the reason you have 100 new patients in 2025.
1. Write to Rank for Keywords, Not Just What You Think Patients Will Read
I was in private practice for 15 years. Yet even today, long after stepping back, people still find me because of articles I wrote or resources I created. Professors use them in lectures. Colleagues cite them. Content isn’t just for the now; it’s for the future. It builds credibility, trust, and authority over time. Moreover, a dental blog works while you sleep.
Dentists might wonder—what are keywords? Keywords are the specific words or phrases people type into Google when searching for something. For example, “best family dentist in [city]” could be a keyword for your dental blog. Ranking on Google means showing up on the first page of search results when someone searches for a keyword related to your practice.
Why does this matter? Most people don’t scroll past the first page of Google. If your dental blog isn’t optimized for the right keywords, potential patients might not find your practice online.
Related: 25 Quirky Facts About Teeth to Share With Patients
To find the right keywords, use a keyword research tool like Ubersuggest. It’s free for three searches daily, so you can easily gather a list of relevant terms for your blog. Tools like Google Keyword Planner or AnswerThePublic also help you see what people are searching for in your area. Once you identify these keywords, you can write content that aligns with what patients are actively looking for.
Essentially, when you focus on what people are searching for—not just what you think they want to read—your dental blog is more likely to rank and attract traffic to your site.
YOUR BLOG CONTENT CAN GENERATE UP TO 97% MORE BACKLINKS, BOOSTING A DENTAL WEBSITE’S SEARCH ENGINE RANKING AND VISIBILITY.
2. Get Someone In-House—A Receptionist or Accounts Person—To Work on the Blog Daily
Writing a dental blog isn’t a one-time task. It takes time and consistent effort to rank on Google. Assigning this responsibility to someone in-house, like your receptionist or accounts person, makes sense. They can work on the blog daily, whether it’s researching topics, editing drafts, or publishing posts.
Having someone in-house means communication is seamless. Need to brainstorm ideas? They’re just a few steps away. This collaboration ensures your blog stays updated and aligned with your practice’s goals.
3. Utilize AI to Produce Content Fast—Ranking Takes Time
AI can be a great assistant for creating content, but you need to use it wisely. Here’s how:
- Get AI to write a draft article. Use it to generate ideas and structure.
- Edit the AI draft to make it unique and align with your voice.
- Alternatively, write your own rough draft—even if it’s bad—and let AI refine it while keeping your original points intact.
This method helps you save time while ensuring the final content is authentic and engaging. Essentially, AI can help you speed up your content output by ten times.
Related: How to Train Your Front Office Team for Better Conversions
4. Edit the Content Heavily to Make It Unique and Original
You don’t want your dental blog to sound like every other website out there. Editing is where the magic happens.
Use copywriting techniques to make your content stand out. You should:
- Write in simple language patients understand.
- Start sentences with “you,” “but,” and “and” for a conversational tone.
- Focus on benefits, not just features.
For example:
- Boring: “Teeth whitening removes surface stains.”
- Engaging: “You’ll love seeing your smile transform after whitening!”
Great copywriting bridges the gap between professional knowledge and patient understanding. So keep it conversational but credible.
5. Minimize Fees Associated with the Website
I own 53 domain names (websites). But managing a website doesn’t cost a fortune. Essentials include:
- An annual domain name fee.
- Monthly hosting fees.
- One-off cost for an easy-to-use WordPress theme.
For hosting, here are some of the best companies in 2025:
These hosts often offer features like faster site speed and added security for minimal extra costs.
6. Buy the Easiest Theme to Use or Outsource Your Website to a Web Designer for a Monthly Fee
WordPress is one of the most popular, free website platforms worldwide. All the hosting companies I know have an easy, one-click WordPress installation. The last time I linked WordPress to one of my domain names it took me 5 minutes. It’s user-friendly, highly customizable, and perfect for beginners. Once you log in, you can go straight to the editor to start writing or updating your dental blog.
If you want someone on your team to manage the blog, choose a simple WordPress theme. Here are some of the best:
- Astra: Lightweight and fast.
- Divi: Drag-and-drop functionality.
- OceanWP: Great for small businesses.
Alternatively, outsource your website management to a professional for a monthly fee. They can handle SEO and technical tasks, leaving your team to focus on content creation.
7. Use the Word “You” a Lot. Add Personal Anecdotes Because That Is a Ranking Factor
Using “you” in your writing makes it personal and engaging. For instance, “Your smile deserves the best care” resonates better than generic statements.
First-person speech like “I” and “me” also boosts credibility and is a ranking factor with Google. For example:
- Credible: “As a dentist, I’ve seen how regular cleanings prevent bigger issues later.”
- Shows expertise: “I graduated from The Ohio State University College of Dentistry with cum laude honors.”
Google favors content that demonstrates authority, and personal anecdotes show expertise while building trust.
Related: What Patients Value Most in a Dental Practice
8. Use Before-and-After Photos and Real Practice Photos
A picture is worth a thousand words. Before-and-after photos of treatments like teeth whitening or braces let patients see real results. High-quality images of your practice, staff, and equipment also build trust and showcase professionalism.
Additionally, caption these photos with context to make them more relatable: “After six months of Invisalign, Lisa couldn’t stop smiling!”
9. Publish at Least One Post Every Day
Consistency is important. I remind my team daily: publish or perish. Experts recommend at least 100 posts to start seeing results, and each post needs time (6-8 months) to rank. Focus on local SEO—it’s easier to rank for than broader, international terms.
Use Google Analytics to monitor performance. Need title ideas? Here are some for local SEO:
- “Top 5 Family Dentists in [City]”
- “What Patients in [City] Should Know About Teeth Whitening”
- “Affordable Dental Care Near [Neighborhood]”
Remember, keywords and location-specific titles are essential to your strategy.
A WELL-OPTIMIZED dental WEBSITE CAN DELIVER UP TO A 200% ROI, DEPENDING ON THE STRATEGY AND EXECUTION.
10. Add Calls to Action (CTAs)
Include buttons or links to make it easy for patients to reach your practice. Use clear CTAs like:
- “Book Your Appointment Today”
- “Learn About Our Specials”
- “Contact Us Now”
Ultimately, your dental blog should guide readers toward action. Add specials or promotions where possible. Likewise, enabling comments on posts can also boost engagement, turning your blog into a community space.
Dental Blog FAQs
1. How often should I publish new content to grow my blog?
Publish at least one article a day, Monday to Friday. How often you publish is a ranking factor—Google likes to see consistent publishing.
2. How do I come up with fresh ideas for blog posts?
Use keyword research tools like Google Keyword Planner or Ubersuggest. Try Answer the Public for trending questions, or think of a phrase and check its search volume on Ubersuggest for inspiration.
3. Do I need to know how to code to start a blog?
No, you don’t need to know how to code. Buy an easy-to-use theme with a once-off fee—it’s plug-and-play. This allows you to start blogging from day one.
4. How can I drive more traffic to my dental blog?
Focus on creative strategies like joining niche communities, collaborating with other bloggers, and sharing posts on social media with engaging captions. Optimize your blog posts for SEO, create Pinterest-worthy graphics, and guest post on reputable websites in your industry.
5. How important is SEO for a successful blog?
SEO is crucial for increasing your blog’s visibility and driving organic traffic. Without SEO, your posts may never reach your target audience, no matter how great your content is.
6. Should I start a blog on a free platform or pay for hosting?
Pay for affordable hosting through companies like Bluehost or SiteGround. Free platforms often limit customization and monetization, which can hinder your blog’s growth.
7. Should I focus more on written content or multimedia like videos and podcasts?
Both! Written content is essential for SEO, while multimedia like videos and podcasts helps engage your audience and appeal to different learning preferences.
8. What are some mistakes to avoid when starting a blog?
Don’t neglect on-page SEO—focus on optimizing headlines, meta descriptions, and images. Likewise, avoid keyword stuffing and ensure your dental blog loads quickly for a better user experience.
9. Is it better to write long posts or short ones for better engagement?
Articles of about 1,200 words rank well and perform better for SEO. They provide enough depth to answer readers’ questions while still being engaging.
10. How do I measure the success of my dental blog?
Use Google Analytics to track metrics like traffic, bounce rates, and conversions. If you’re a professional, measure success by how many new patients or clients you gain from your blog.